HOPPED UP ON C****INE. PUSHING THE ENVELOPE. WITHIN SIGHT OF THE DEADLINE.

how we think

First, a confession. Nothing we do is rocket science. It’s not meant to be. We are, after all, in the business of convincing regular Joes (and Janes) to part with their money, ascribe to a point of view, or change their perception. And the only way to do that is to listen carefully to sleeping prospects whisper unguarded secrets at 3 am in the morning. (Just joking, we’ve never done that. Seriously.) You get the idea, though. Communication without consumer insight is just pissing in the wind. You feel all warm, but it’s pointless and demeaning.

If the insight is the nucleus, the layering is design aesthetic and smart copy. The result is communication that appeals, tickles and prods. That’s all there is to it. We could, of course, wrap all of this up in a codified ‘brand process’, coin a term for it, and appear to be much smarter than we are. We believe that you’d see through us straight away, but in case process names appeal to you, how’s ‘Brandoctrine’?

Our view on clients is equally simple. They should be people we can respect, (and who respect us), even after a particularly high-decibel discussion on the validity of the brief, the symbolism present in a visual, or whether there really is a need for a sub-headline. Money is a poor excuse to work with somebody you wouldn’t invite for a coffee.