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About the work


For HCG hospitals, we created a focused positioning of ‘the specialist in cancer care’, a propositioned which then cascaded through various communications that targeted specific cancer-related ailments. The key to our communication strategy was to feature real patients and their stories of courage.

A series of award-winning, impactful and effective campaigns later, HCG is today considered the leader in its category.

  • Advertising
  • Design
  • Healthcare