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About the Campaign

MM Foam

Established in 1957, MM Foam is India's oldest mattress company.
While the brand is known for their latex mattresses, it had poor awareness among younger audiences.

  • Advertising
  • Digital
  • Design
  • UI/UX
  • Home Furnishing

The Challenge

To turn a largely passive digital presence for the brand into a vibrant one focused around not just spreading brand awareness but also generating online sales enquires for MM Foam, a first time and low-budget digital advertiser.

The Solution

A combination of a enhanced digital presence (website), refreshed content strategy, and a sharply targeted digital media campaign across Search and social media.

The Result

Our campaign helped the client receive 2079 Sales Qualified Leads which resulted in 1.8X Return on Ad Spend.