VR Bengaluru is a lifestyle destination located at the heart of bustling Whitefield – a neighbourhood that was once a quaint part of town with a legacy of Anglo-Indian traditions.
For VR Bengaluru’s Christmas campaign, we recalled Santa to bring the back the ‘Whitefield Christmas’ in all its traditional glory. All the rituals, customs and activities that make the festival special were brought back, but with a fun-filled contemporary twist. The campaign resulted in increased footfalls, as visitors from all across the city thronged for an experience of Christmas like never before.
Increase footfalls for the mall through social media platforms and increase engagement on their digital properties.
We deployed a hybrid digital creative-media approach. This entailed:
• Creating and managing a stream of content across social media channels, which was topical as well as related to the store/partners of the mall. Being the festive season with a high category clutter on social media, a high number of creative (over 450 creative units) were conceived, designed and deployed.
• A hyperlocal media strategy targeting affluent customers in the neighbourhood of the mall. This was supported by a wider paid media outreach to create referral buzz for the mall through the networks of affluent customers in other parts of Bangalore.
Achieved a 38% increase in footfalls over the previous year using a hyperlocal digital strategy. So successful, that it took 90 minutes for cars to exit the parking lot! 41% growth in engagement on social media within 4 months.