VRB

VR Bengaluru is a lifestyle destination located at the heart of bustling Whitefield - a neighbourhood that was once a quaint part of town with a legacy of Anglo - Indian traditions.

For VR Bengaluruʼs Christmas campaign, we recalled Santa to bring the back the ʽWhitefield Christmasʼ in all its traditional glory. All the rituals, customs and activities that make the festival special were brought back, but with a fun-filled contemporary twist. The campaign resulted in increased footfalls, as visitors from all across the city thronged for an experience of Christmas like never before.